Introducing: Supplement Product Similarity Index
3 min readDec 24, 2020
Supplement products, such as pre-workouts, sleep aids, or immunity boosters, are simply a collection of ingredients such as creatine, vitamins, amino acids, and minerals. These ingredients make a product what it is. What’s the difference between two products made up of the same ingredients when one costs double the other? Marketing! Celebrities, social media influencers, and other tactics can increase…